Confronting and exploring online authenticity with ‘BeReal’

1 day at operate, one particular of my coworkers pulled out his phone at the host stand and reported to me, “Maddie, occur be in my BeReal!” A minor bewildered, but as well bored and weary to check with inquiries, all of the hosts collected about him, our faces hovering about his digicam, resulting in one particular picture of our foreheads and another of our toes. At to start with I didn’t consider considerably of the interaction — currently being randomly named to partake in photographs would seem so typical currently — but I sooner or later questioned my coworker what we had just finished. His respond to was, “Oh, y’know, it is BeReal,” so I have taken the liberty of filling in the blanks of his reaction.

Made by French entrepreneur Alexis Barreyat in 2020, BeReal to start with grew in recognition with college pupils in France ahead of it took keep of American college or university campuses this spring. The style and design is very simple: At random periods each individual day, customers acquire a simultaneous notification alerting them that they have two minutes to post a photo of what the user is executing at the time, no make any difference how mundane. Like each individual other social media system, BeReal has a “Friends” purpose and remark and reaction functions. The application capabilities as anything of an “un-Instagram” because it lacks filters and image modifying, and earlier posts vanish when new ones go up. In accordance to Elisabeth Schuster, a general public relations worker at BeReal, Barreyat developed the app in purchase to counteract the perfection people today display on most social media platforms and to insert some authenticity into our on the internet interactions.

I will acknowledge that I am not a significant social media user. I deleted my TikTok account above the summer, and I only continue to keep two social media apps — Snapchat and YouTube — on my cellular phone. More than the yrs I have actively worked to continue to keep social media at arm’s length because of to its consequences on my self-esteem and mental health. Nevertheless, BeReal’s concentrate on authenticity and sharing the fact of one’s daily life with one’s good friends by natural means piqued my curiosity. So, I downloaded the application to use and journal about for one particular week and, at the end of the week, to address a essential problem: Is BeReal any good?

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