How NZ dresses: Street style from Auckland’s Britomart

The New Zealand Fashion Museum is celebrating its 12th anniversary with ‘To Fashion’, an interactive exhibition that enables people today to communicate about their clothing and personalized appearances in a way that expresses their id, lifestyle and fact.

Introduced on March 10, existence-sized portraits of 12 numerous folks have been set on screen in an out of doors gallery at Auckand’s Britomart precinct, as portion of the Auckland Arts Festival.

Website visitors can scan a QR code on the pictures to hear the man or woman introduce them selves, with all movies obtainable on the Style Museum’s internet site.

Now, Aucklanders are becoming inspired to share their individual glimpse. The museum hosted a street design and style working experience on Saturday, with another session scheduled for this Sunday, March 27.

People today are encouraged ‘to fashion’ an outfit that expresses who they are, and phase in entrance of the lens of photographer Denise Baynham.

Go through Much more:
* How NZ dresses: Avenue model from Karangahape Road
* Festival of Trend: Street model from markets all over Aotearoa
* How NZ dresses: Fulfill the photographer capturing South Auckland type
* Balaclavas, catsuits and less than-eye circles: How TikTok is shaping the new wave of manner micro-tendencies

Curator and founder of the New Zealand Fashion Museum, Doris de Pont, believes manner to be deeply particular and claims that the road photography expertise is to showcase “us”.

“Fashion is frequently portrayed as if it really is an elite point that only occurs on the runway of Paris or Milan,” she suggests. “But that is getting rid of it from individuals. What fashion really is, is how folks use what they’re carrying to give form to their id. It is translating the runway to the actual world.”

New Zealand Fashion Museum trustee and task direct Rose Jackson had expressed disappointment in the common cancellations of events, notably New Zealand Manner Week which experienced been established to operate in February. She sees the pictures practical experience as a fantastic chance to “dress up and get outside the house for the 1st time in years”.

So with a pre-planned outfit that’s been in the closet ready for this moment, I meandered my way down to Britomart to see what Aucklanders look like now.

Up very first is anyone who isn’t even an Aucklander but however will get called an ‘honourary JAFA’ by family members customers… It’s me!

Mairātea Mohi


“I’m carrying a mix of rapidly trend and secondhand, with a bespoke graphic tee from va’a uoa [Village Arts Association at The University of Auckland]. The blend sums up my manner journey.

I applied to have on regardless of what was trending, but would normally leave the store sensation a little disappointed when points did not in shape as nicely as I imagined.

Then I started off op-purchasing. The possibilities ended up constrained in Rotorua, but it meant I experienced to be creative. By several many years of demo and error (emphasis on the error), I acquired to explore my individual fashion and cultivate an graphic I was very pleased of.

Now I have on whatsoever I want, whenever I want!

It can be been a extremely empowering journey trying to locate my design – I you should not think I’m quite there but, but I’m having fun figuring it out.”

Charlene Ho


“I’m out brunching and buying on a Saturday. These days I’m carrying a Trelise Cooper coat, a handbag made by me, a jumpsuit by Karen Walker and sneakers by Charlotte Olympia x Puma.”

Lini Larkin


“I don’t have a trend impact that appears to be like me. There are not many folks of colour in the alternate scene for me to glimpse up to. So while it’s unfortunate there is also a great deal of liberty there. I handle the narrative, I set things on that appear superior and feel even better.

Like now, I’m putting on soiled black jeans that have not been washed months, scuffed dress shoes and a vape necklace that appears to be like like a fashion assertion but is generally for practicality.

I never think it is usual to costume with no an agenda. It is generally about making a statement. Appropriate?”

Lay-On Le and Phong Do

They/ Them, She/ Her, He/ Him

“I’m an arts lover, motion picture-goer, sourdough baker, and a person for all factors wonderful and pleasurable. I’m putting on an Andrea & Joen linen jumpsuit and a Rebecca Taylor tweed jacket.

My hubby is a banker, greens grower, and Tolkien enthusiast. He is donning a Tommy Hilfiger t-shirt, denims, and R. M. Williams boots.”

James Cain


“I commonly have on clothes for its practicality rather than a manner assertion.”

Tania Remana

He tangata, he tangata, he tangata.

I am a particular person, a individual, a particular person.

“I am tangata whenua and a wahine toa. I am also a great-grandmother and an uri of Te Tai Tokerau.

I detest becoming told items ‘don’t match.’ If it does not in good shape in 1 area who’s to say it does not healthy somewhere else? A person time a leading didn’t in good shape me, so I turned it into a hat!

I just cannot are living without the need of glitter, and I’m at my happiest when I get to perform gown up. I get dressed at least 5 instances a working day. Garments are an expression, and right now I’m sporting my modern korowai, gifted on my birthday, and my favourite purple suit.”

Therese Henares


“I’m an autistic animator. And I’m putting on a shirt and some earrings are from Dangerfield.”

Lee Wind


“To me, style is your signature. It is your statement to the entire world.”

Naomii Seah


“Absolutely every little thing in this image is secondhand, from the bag down to the footwear and the scarf. Even the pearls on the footwear are repurposed from a secondhand necklace that broke.

To me, manner and make-up are a indicates of self-expression. It can be an artwork, and that is why I obtain so significantly joy in re-using and repurposing goods in new and unexpected means – even producing or modifying factors. I am often pondering of new ‘wrong’ approaches to use goods.

Fashion is political as the overall body and personhood are political it can be utilized to express values, as a indicates of social currency, or a rejection of those.

To me, vogue is a calling-card for like-minded folks. Those that get it, get it, and all those that never, don’t!”

Annah Pickering & Emile Cowan


Annah (remaining): “I am my signature model and today’s theme is: Pacific Island leopard on a mission.

I never prescribe to cookie cutter images of perfection, and I wear outfits with variety in head – range in dimensions and gender. I have on men’s rings and have signature purple lips. Embrace your flair.”

Emile: “I appreciate becoming an individualist. I have an androgynous fashion, and right now I’m donning an outfit encouraged by the Caribbean Creole style.

I have usually been into trend and bold statements, due to the fact you know… trendsetters never ever adopted traits.”

Zaynah Alexander-Winner


“I use vogue to express. I attain a ton of assurance when I gown up, and it helps make me truly feel empowered, creative and bold. In my spare time I mock up costume patterns and style and design clothing. These days I’m donning a Guess camera bag, constellation print skirt from Zara and boots from Therapy.”

The New Zealand Style Museum is hosting a 2nd avenue model photography expertise this Sunday. To acquire section, use your favorite ensemble and turn up to Takutai Sq. in Auckland’s Britomart on Sunday March 27 in between 10am – 1pm. All COVID protocols and protection measures apply.

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