How ‘flying dress’ photos became so popular on social media

(CNN) — It would seem tailor manufactured for Instagram likes: shiny blue sky, white partitions and a ruby-colored dress swirling elegantly in the breeze.

These images, acknowledged as “flying dress” images, commenced out on the picturesque Greek island of Santorini and have due to the fact develop into well-known in other vacationer places like Dubai, Tulum and Italy.

While the pics appear like they could have been taken for a superior style journal, the photograph shoots are somewhat reasonably priced and have come to be a additional prevalent offering on vacation knowledge booking websites like Viator and Klook.

Born on a Greek island

The pair were the two wedding day and portrait photographers and Babenkov was reportedly working on a shoot in the Dominican Republic, all through which a stylist additional a prolonged coach to a gown to increase a lot more drama, supplying him the plan to replicate the seem for travellers.

Since then, they have expanded their business enterprise to Italy, Cuba and Dubai.

Volokitina and Babenkov took benefit of Search engine marketing — lookup motor optimization, a way to pack a internet site full of essential words that make it less difficult to obtain in a fast Google search — and now it can be nearly not possible to uncover a flying dress photograph on the internet that won’t direct again to their site or social media profiles in some way.

Achievements, although, has given other individuals in other marketplaces the plan to attempt out a comparable pictures business product.

A woman posing for a flying dress picture in Oia, Santorini.

A woman posing for a flying costume picture in Oia, Santorini.

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Chrisan Hunter is 1 of them.

She was performing as a wedding day planner in her native Montego Bay, Jamaica, when the coronavirus pandemic hit.

Rather than pursue her have vacation desire — going to Santorini to stage a flying costume photo shoot — she decided to capitalize on the craze in her house state.

She also received lucky. Although Jamaica has had some small lockdown periods and curfews for the duration of the pandemic, the region has generally remained open up. Visitors from the US and Canada ongoing to head to Jamaica for their holidays, indicating Hunter was continue to equipped to catch the attention of customers.

And, ironically, very a couple of of her shoppers had been folks who had prepared journeys to Greece that fell apart simply because of journey restrictions or improvements.

Behind the scenes

People who ebook a picture shoot with Her Costume Jamaica, Hunter’s corporation, are able to pick out from 5 unique photographers primarily based on whose style they like very best, and Hunter provides almost everything, from the costume alone — in a selection of inclusive sizes for gals of diverse system kinds — to hair, makeup and styling assistance upon request.

1 of the most prevalent concerns she will get asked is whether or not she owns a wind machine to get the dresses to swirl so dramatically.

“All our shoots involve an assistant,” Hunter clarifies. “We get our consumers dressed and all the things, and then once it is really time to shoot, we coordinate with the photographer and it can be a 1, 2, 3 rely. We throw up the costume, he catches (the shot) quickly.”

Now, like most traits, flying attire have long gone over and above solo experiences. Hunter has coordinated group shots for up to 14 gals in distinct attire as perfectly as a number of maternity shoots.

Young beautiful woman in blue dress against the sea and the island of Santorini, Greece

A woman in a blue “traveling costume” poses in Santorini.

Adobe Stock

Other identical photography firms have had to uncover their have means to up the ante.

Traveling Dresses Tulum, based in the popular Mexican resort town, expanded their offerings to include water-resistant “flowing attire” that are excellent for floating in cenotes, the colourful water-loaded sinkholes that are found during the Yucatan peninsula.

Other companies can just take the shots by drone or organize a proposal to occur mid-shoot, consequently guaranteeing that the ring photographs will also seem Insta-all set.

Each rose has its thorn

However, there are some issues that even the most stunning dress can not conveniently conceal.

Christina Kumar did one particular of these shoots in the California desert.

“The cameraman experienced to do a swift rattlesnake examine at my standing place,” she tells CNN, introducing, “there have been thorns all above my gown simply because it was in a location with very dense mother nature, and it was pretty warm.”

She ended up relocating around as minor as probable during the shoot, letting the spectacular dress do the work.

Even with the probable for catastrophe, Kumar’s shoot went off very well and she cherished the last product or service.

Hunter suggests a person of the major problems for her organization is Jamaica’s unpredictable local weather. But you will find often a protected space that products can stay in right until the storm clears up, and a local photographer utilized to operating with the situations can grab a couple of attractive photos in seconds.

Possible journey hazards apart, the typical shoot takes just an hour — but the pictures can previous without end.

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